NAIROBI, Kenya, Sept, 30 – The Kenya Revenue Authority (KRA) is on Monday next week (October,3,2022) set to unveil a web-based TV station dubbed KRA TV.
According to the deputy commissioner, Marketing and Communications Grace Wandera, the aim of the TV is to enhance tax literacy across the country through the dissemination of simplified tax and customs content.
It will also be geared towards enhancing voluntary tax compliance and propelling the tax base in the country.
“The “KRA TV” platform will be hosted on KRA website and drive a demand-based viewership. The station will host customized tax content that the public may consume at their convenience. “The key features on the TV will include Scheduled live programming of tax awareness activities like Tax Talks, Tax Thursdays, Stori za Ushuru and other education programs. It will also air a wide range of simplified and downloadable content for various taxpayer categories among the many other programs,” said KRA Communication Deputy Commissioner Grace Wandera in a statement on Friday.
It will be unveiled during the launch of the 2022 tax month, where compliant taxpayers are recognized.
“KRA encourages the public to participate in the Taxpayers’ Month activities as an act of patriotism. Through their participation, taxpayers will have an opportunity to give feedback on various tax issues that will enable the Authority to enhance service delivery and create a more conducive environment for compliance,” said Wandera.
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