Kisii County first lady- May Arati has encouraged women from this region to get into groups and start businesses to have a profound impact on their economic independence and overall well-being.
Mrs Arati said empowering Women’s groups will help them understand their economic and social challenges they face while running their businesses and support their needs.
“Women groups where women come together, share experiences and support each other will help these women to network, build skills and mutual encouragement,” said May.
Speaking in Masige West ward in Bobasi when she raised funds for women groups, May said women empowerment for these groups will involve providing skills such as starting capital, business planning, financial management, marketing and leadership.
She noted empowering women through women’s groups to start small businesses is a holistic and sustainable approach that can lead to economic growth, increased gender equality, for women in the Kisii community.
The first lady added this ward will act as a center of excellence and she is going to move to all sub counties in the region to raise funds to empower women economically.
At the same time, she provided mentorship of starting and growing business for knowledge and inspirations through tens of Women MCAs who had accompanied her.
Work towards making the women’s groups self-sustaining over time. Encourage them to reinvest in the group’s activities and plan for the long-term sustainability of their businesses.
She asked the community to create a supportive environment for women’s entrepreneurship. Raise awareness about the benefits of women’s economic empowerment and encourage community members to be supportive.
“Am one of the business ladies in Kisii town, we have come here to facilitate these women on resource sharing amongst themselves, including tools, equipment-investing in Businesses and collaboration among members,” said Phanice Nyambane
Mrs Nyambane noted, the empowerment of these women groups included helping the women groups develop marketing strategies and establish distribution channels
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